XHICO is the creative practice of Larimie "Xhico" Garcia.
For more than thirty-five years, Xhico has worked across design, branding, creative direction, photography, motion, exhibitions, surface pattern design, and education. His work explores the intersection of visual culture, storytelling, and thoughtful design, creating experiences that are both memorable and meaningful.
Today, XHICO partners with brands, organizations, and creative entrepreneurs to develop visual identities, educational experiences, and creative work that leaves a lasting impression.
Design has the power to change how people see.
XHICO is a multidisciplinary creative practice exploring visual culture through image, typography, motion, objects, and space.
We believe great design doesn't simply communicate—it creates connection, sparks curiosity, and shapes perception.
Every project begins by asking better questions before searching for better answers. We believe thoughtful ideas deserve thoughtful execution, and that the strongest creative work balances clarity with personality, strategy with intuition, and craftsmanship with experimentation.
Whether creating a brand identity, developing educational experiences, or collaborating across disciplines, our goal remains the same: to build work that is memorable, culturally relevant, and made to endure.
Because the best design isn't just seen.
It's remembered.
Selected publications, exhibitions, collaborations, awards, and professional milestones from more than 35 years of creative practice.
2024
Publication — Uppercase Magazine, Issue 60
The Color Issue
2023
Publication — Uppercase Magazine, Issue 57
Featured Designer, 5th Surface Pattern Design Guide
Collaboration — Skillshare
Pride LGBTQIA+ Campaign
2022
Award — Skillshare Staff Pick
Design Modern Monograms in Adobe Illustrator
2021
Contributor — Surface Design News, Issue 3
"Indigenous Textile Design"
Award — NALAC
Actos de Confianza Grant Recipient
Award — Bonnie Christine's Immersion
Most Outstanding Collection
2018
Publication — Living Letters
2016
Solo Exhibition — The Mischievous Impulse of Xhico
Patio 77, Mexico City
2014
Solo Exhibition — Return of the Dark Owl
Weltenberger, Los Angeles
2008
Award — Voeveo Mobile Content Development
Best Image
2007
Publication — Logology
2006
Film — The Boys and Girls Guide to Getting Down
Graphics & title design. World premiere at the Los Angeles Film Festival. The film later received five LA Indie Awards, including the Grand Jury Prize for Best Indie Film.
2005
Exhibition — Muertos en Vivo
Los Angeles
2004
Publications
It's a Matter of Design: Identity
It's a Matter of Design: Promotion
2003
Publication — Graphic Design USA 3: Best & Brightest Designers
2002
Consultant — MAC Cosmetics Color Team
2001
Solo Exhibition — Starving/Striving
Publication — Small Graphics
2000
Judge — AIGA CD100
1999
Speaker — AIGA: 50 Years of Design in Los Angeles
Award — AIGA CD100
Jack Drag — Dope Box
Publication — New Design Los Angeles: The Edge of Graphic Design
1998
Award — AIGA CD100
The Black Crowes — Three Snakes and One Charm
1997
Speaker — AIGA Jambalaya National Biennial Conference
Selected as one of Generation Extraordinary.
Publication — The Newest Logo from California
1996
Publications
Graphis Music CDs
Spin Magazine
1995
Award & Publication — Print Regional Design Annual